Air Canada’s Win The World contest took a new approach in how people participated. Rather than filling out a form, an interactive video with game dynamics was created, inviting users to discover the new brand.
We collaborated with Marketel as creative and technical producers to form, design and build the interactive narrative, engine and supervise the post-production.
In a period of 6 weeks
Over 1 million registrations
615 000 unique participants
90% of participants played the game until the end